Startup Sales and Marketing Stack (Tech)

“CEOs that build their organisation’s processes, technology and culture around the experience buyers want and value outperform their peers. That starts by aligning sales and marketing, not by resolving differences between them, but by resolving differences between them and the buyer.” Christine Crandell One of the most underrated functions but probably the most important oneContinue reading “Startup Sales and Marketing Stack (Tech)”

Startups : Google Analytics Metrics To Track

In God, we trust. All others must bring data W Deming Google Analytics is one of the most popular website tracking tools and especially important for early-stage companies aka startups which are still in the experimentation phase and setting up their direction. Despite its popularity, GA is fairly under-utilised and typically not set up properly.Continue reading “Startups : Google Analytics Metrics To Track”